广东11选5

创建“地球上最大、最时髦的品牌”

  • 三松正发生着什么

  • 创建“地球上最大、最时髦的品牌”

  • 发布时间:2017-1-19    文:

  • SHANGSHIJI90NIANDAICHU,DANGPULANGKE(KevinPlank)HAISHIMALILANDAXUE(UniversityofMaryland)GANLANQIUDUITEQINZU(specialteams)DEQIUYUANDESHIHOU,SHENTIDEDALIANGPAIHANSHITAZUIDADEKUNRAO。GANLANQIUSHENGYAJIESHUHOU,PULANGKEJUEDINGXUNZHAOYIGEJIEJUEPAIHANWENTIDEBANFA。JIEXIALAIJIGEYUELI,TAYIBIANJIXUBENKESHENGSUIYUEZUIHOUDEKECHENG,YIBIANDAOFUJINDECAIFENGDIANQUCESHIGEZHONGMIANLIAODEJIANGUXING、FANGSHUIXINGHESHUSHIDU。

    CHENGGUOJIUSHIHESHEN、PAIHANDEUnderArmourYUNDONGTXU——ZHEIJIACHUANGLILESHIDUONIANHOUNIANXIAOSHOUEYIDA10YIMEIYUANDEQIYEDEBIAOZHIXINGCHANPIN。SUIRANGAIGONGSIRENGZAIXIAOSHOUZHEIXIETXU,DANCHANPINXIANYIKUOZHANDAOYUNDONG/XIUXIANFUZHUANGSHICHANGDEZHUDUOLINGYU,CONGSONGJINDUANKU、YUNDONGXIONGZHAODAOCHUANGXINDEHUCHITAO、LANQIUXIEWUSUOBUBAO。JINQI,ZAIYOUWODUNSHANGXUEYUANLINGDAOLIJIANGZUOHEJIEYI?BEIKELINGSHOUYEYANJIUJIHUA(JayH.BakerRetailingInitiative)GONGTONGZHUBANDEYICIYANJIANGZHONG,GAIGONGSICHUANGSHIRENJIANSHOUXIZHIXINGGUANPULANGKESHUO,TAWEIZIJIHEGONGSIZAIRUCIDUANDESHIJIANNEISUOQUDEDEYEJIERGANDAOJIAOAO,BINGYUCEGONGSIZAIWEILAIHAIHUIYOUGENGKEGUANDEFAZHANKONGJIAN。

    PULANGKESHUO:“WEIDADEQIYEBIXUNENGGUANLIHAOZIJIDEXINGDONGJIEZOU。(QIYECHENGZHANGGUIJIDE)DI1ZHANGBIXUHEDI2ZHANG、DI3ZHANGJIDI4ZHANGXIANGHUYING。MEIGEWEIDADEPINPAIDOUXIANGSHIYIGEWEIDADEGUSHI。WOMENCHUANGZUODEMEIGEGUANGGAO、ZHIZAODEMEIZHONGCHANPINDOUXIANGSHULIDEMOUGEZHANGJIE。DANSHI,RUGUOWOMENBUZHANGWOHAOJIEZOU,WOMENJIUHUIGANBUSHANGJIEPAI。”

    PULANGKEBUSHITIANSHENGJIUSHIHEDANGQIYEJIADE。TACHENGRENZIJIZAIMALILANZHOUSHANGGAOZHONGSHISHIGEPINGYONGDEXUESHENG,ZAIJINMALILANDAXUEQIANTADULE5NIANGAOZHONG(ZUIHOUYINIANSHIYUKEXUEXIAO)。TAFUQINSHIFANGDICHANKAIFASHANG,MUQINZAIWEILIGENHELAOBUSHENZHENGFUFUWUQIAN,CENGZAIMALILANZHOUKENXINDUNSHI(Kensington,Md.)DANGLE13NIANSHIZHANG。

    广东11选5DANSHICHUANGZAOBUHUIBEIHANJINTOUDETXUDESHIMINGJIFALEPULANGKEDEQIANLI,DAXUEBIYEHOUTAZAIHUASHENGDUNZUMUDELIANPAIBIESHULICHENGLILEZIJIDEDIANPU。TAYOU13GEGAOZHONGDUIYOUHE10DUOGEDAXUEDUIYOUCHENGLEZHIYEGANLANQIUYUNDONGYUAN,YUSHIJIUKAISHIJITAMENJIXIEYANGPINTXU。PULANGKESICHUBAIFANGGEGAOXIAODETIYUSHEBEIGUANLIRENYUAN,ZAIZHUIZHUMENGXIANGDEGUOCHENGZHONGYIKAO1.6WANMEIYUANDEJIXUDUGUONANGUAN。PULANGKESHUO:“WOZONGSHITIANZHENDAOGAOBUQINGCHUNAXIESHIZIJIBUNENGWANCHENGDESHI。RUGUOWOSHIGEZHUANYERENSHI,ERBUSHIGEDAXUEXIAOYUANLIYIXINXIANGCHUANGZAOCHUXINTXUDEMAOTOUXIAOHUOZI,WOHUIDANXIAODAOBUGANZUORENHESHI。WOZHISHIYIXINXIANGRUHECHUANGZAOCHUZUIHAODETXU,SUOYIJIHUSHIYONGYIZHILISHIQIDANSHENGDE。”

    PULANGKEDEQIANDUIYOUDELUKENMILE(JimDruckenmiller),CHENGWEIJIUJINSHAN49RENDUI(SanFrancisco49ers)DETIBUSIFENWEI,TAJIANGPULANGKEDETXUTUIJIANJIDUIYOUMEN。BUJIU,HAIWANDUIMIANDEAOKELANTUJIZHEDUI(OaklandRaiders)DESIFENWEIQIAOZHI(JeffGeorge)CHUANZHEUnderArmourDETXUCHUXIANZAI《JINRIMEIGUO》(USAToday)DEFENGMIANSHANG。PULANGKEBENYIWEINEITIANHUISHIZIJIDESHILAIYUNZHUANZHIRI,JIEGUOQUANTIANZHIJIEDAO3GEDIANHUA——QIZHONGYIGEHAISHIMUQINYAOQIUTAHUIJIAQINGLICHUTONGNIANWOSHI。PULANGKESHUO,TONGGUOZHEIYIJINGLITARENSHIDAO,MEIYITIANDOUSHIXINDEYITIAN——XUYAONULIGONGZUODEYITIAN。

    广东11选5UnderArmourGONGSIYIKAISHIFAZHANHUANMAN,1996NIANXIAOSHOUEJIN1.7WANMEIYUAN,PULANGKEBUDEBUKAOXINYONGKAWEICHIXIAQU;DI2NIAN,XIAOSHOUEZENGZHANGDAO11WANMEIYUAN。DAOLE2009NIAN(GONGSIYISHANGSHISHUNIAN),GAIGONGSIXIAOSHOUEDADAO10YIMEIYUAN,PINPAIYECHENGWEIJIAYUHUXIAODEMINGZI,YOUQISHIZAISHAONIANXIAOFEIZHEQUNTIZHONG(ZHEISHIPULANGKECHUIXIANYIJIUDEXIAOFEIZHEQUNTI)。

    广东11选5PULANGKESHUO:“WULUNZENYANG,ZIRANCHENGZHANGWUCHUBUZAI。WOMENDEMUBIAOBUNENGZHIDINGWEISHEFASHUOFU25SUIDENIANQINGRENGAIYONGWOMENDEPINPAI,JINGUANZHEIZONGSHIJIANHAOSHI。DANSHIRUJIN8SUI、9SUI、10SUIDESHAONIANHEUnderArmourZHIJIANYEJIANLILELIANXI,BINGQIESHUOZHEISHITAMENZIJIDEPINPAI。WODUITAMENSHUO,TAMENDEGAOCENGZUFUGOUMAIDEGUORENDECHANPIN(ADIDASI(Adidas));TAMENDEZUFUGOUMAIELEGANGRENDECHANPIN(NAIKE(Nike))。ERTAMENDEWEILAIJIANGYOUUnderArmourBANSUIZHETAMENYIQICHENGZHANG。”

    WEICI,PULANGKEYIZHIZAIXUNZHAONIANQINGYUNDONGYUANDANRENGONGSIDEDAIYANREN,YINWEITAMENQIANLIJUDA,YOUKENENGJIANGLAIHUIJUYOUQIANGDADESHICHANGHAOZHAOLI。TARENWEIZUINENGDAIBIAOGONGSIXINGXIANGDEKENENGSHIQUANMEILANQIUXIEHUI(NBA)DEKONGQIUHOUWEIZHANNINGSI(BrandonJennings),MUQIANZHEIGENBAERNIANJISHENGZAIWEIMIERWOJIXIONGLUDUI(MilwaukeeBucks)XIAOLI。ZAIBEIXIONGLUDUIXUANZHONGQIAN,ZHANNINGSIMEIYOUDADAXUELANQIU,ERSHIDAOYIDALIDAZHIYELANQIU。PULANGKEZHICHU,SUIRANZHANNINGSIZAIXINXIUSAIJICHANGJUNZHIDEDAO15.5FEN,DANTAMEILISISHE、ZHAORENXIAI。TAZAIUnderArmourWANGZHANSHANGSHELILEBOKE,CANJIALEHENDUOMIANXIANGERTONGDEHUODONGJISHANGCHANGZHONGJUXINGDEZHUANYONGZHUANGBEIXIAOSHOU。TASHIYONGTwitterHEFacebook,MEITIANHENIANQINGRENJIAOLIU,SHENZHIMEIXIAOSHIDOUYOUJIAOLIU,ZIRANHUATIBUHUIQUESHAOUnderArmourPINPAI。

    广东11选5PULANGKESHUO:“WOMENXIANGCHENGWEILANQIUSHICHANGHUOZHENJIASHIDEDI2MING(JINCIYUNAIKE),YAOSHIXIANZHEIGEMUBIAOHAIXUYAOSHIJIAN。”ZHIDAO2006NIANGAIGONGSICAISHOUCITUICHUXIELEICHANPIN(GANLANQIUXIE)。2009NIANTUICHUPAOXIE,YECONGZHEIYINIAN,GAIGONGSIKAISHIXIAOSHOULANQIUXIE。PULANGKESHUO:“WOMENXUYAO5%HUO6%DESHICHANGFENELAIKAISHIXIYINZUIYOUXIUDENIANQINGYUNDONGYUAN。ZHEIZAIMEIGUOSHICHANGGUIMOJIUYAODADAO13YIMEIYUAN,ZHEISHIDAYOUZUOWEIDELINGYU。”

    JIQING、LIXIANGHEREN

    PULANGKEDETANHUAHEHUANDENGPIANYANSHIZHONGCHONGCHIZHE“JIQING”(Passion)、“SHIYE”(Vision)YU“REN”(People)DENGZIYAN,ZHEIXIESHITAZAONIANZAIQUANQIUTUIGUANGUnderArmourCHANPINSHI,CONGYIWEIZHONGGUOSHANGRENCHUSUOXUEDAODEYITAOSHANGYECHENGGONGZHUNZE。PULANGKESHUO:“WODEJIQINGSHIJIANLIDIQIUSHANGZUIDA、ZUISHIMAODEPINPAI;WODESHIYESHIYAOJIZHONGJINGLI,QUEBAOMEIYOURENHEDONGXIZUAIWOMENWEIDAZAOPINPAIZUOXIANGZUODESHI;ZUIHOU,WOMENXIWANGNENGYOUZUIYOUXIUDERENCAI——TUANDUI、TUANDUI、TUANDUI。ZHEIYIDIANZAIZENMEQIANGDIAOYEBUGUOFEN。”PULANGKEHAIZUNSHOUZIJISUOCHENGDE“WEIDASHIYEDESIDAZHIZHU”(fourpillarsofgreatness):“CHUANGZAOWEIDADECHANPIN”(Buildagreatproduct)、“JIANGSHUWEIDADEGUSHI”(Tellagreatstory)、“FUWUYUSHANGYE”(Servicethebusiness)YIJI“JIANSHEWEIDADETUANDUI”(Buildagreatteam)。

    XIANNIAN38SUIDEPULANGKEXIHUANRANGTUANDUIBAOCHINIANQINGHUA。TATOULUGAIGONGSI3QIANDUOMINGYUANGONG(YUEYIBANRENZAIBAERDEMOZONGBUSHANGBAN,QIYURENZAIQUANQIUGEDIDEQUYUBANSHICHUGONGZUO)DEPINGJUNNIANLINGSHI32SUI,TASHUO:“WOMENXIWANGRANGGONGZUOHUANJINGBAOCHINIANQING、YOUHUOLI。”CHULEZHEZHONGXUANCHUANDEZHANNINGSIWAI,UnderArmourGONGSIDEGUANGGAOHAIBAOKUOQITAFENGTOUZHENGJINGDENIANQINGYUNDONGYUAN,TAMENLAIZIYUJIXIANYUNDONGBISAI“XYUNDONGHUI”(XGames)、HUAXUE、ZUQIU、PANYAN、ZHONGJIGEDOUHESHATANPAIQIUDENGXIANGMU。

    ZUIJINYIGEQIANSHUDAIYANXIEYIDEYUNDONGYUANSUANSHIUnderArmourYUANGONGZHONGBIJIAO“GAOLING”DE——XIANNIAN33SUIDEXINYINGGELANAIGUOZHEDUI(NewEnglandPatriots)SIFENWEIBULEIDI(TomBrady)。DANPULANGKEZHICHU,BULEIDISHIGAIGONGSILINGYIGETEZHIDESUOYING:YINGNANERSHANG。ZAIJINRUQUANGUOGANLANQIULIANMENG(NFL)SHI,BULEIDISHIGEDIWEIXIU(DI6LUNDI199SHUNWEI),DANTARUJINYICHENGZHANGWEICHUSEDESIFENWEI,3CIYINGDECHAOJIBEISAI(SuperBowls),HAIQULEBAXIMINGMOBANGCHEN(GiseleBündchen)。PULANGKEKAIWANXIAODISHUO:“ZHIKEXIWOMENMEIQINGDAOBANGCHENZUODAIYANREN。BUGUOBULEIDIZHISUOYIHEWOMENQIANYUE,BINGFEIYINWEIWOMENTIGONGDEBAOCHOUZUIFENGHOU,ERSHIYINWEIWOMENJUYOUXIANGTONGDE、ZHENGZHIDEJIAZHIGUAN。”

    广东11选5MUQIAN,PULANGKEBINGBUJIYURANGGONGSIDAJUJINJUNXIUXIANFUZHUANGSHICHANG,ERSHIJIHUAGONGGUZAINVXINGYUNDONGFUZHUANGSHICHANG(MUQIANZHANGONGSIXIAOSHOUEDE30%)DECHENGZHANG。TAHAIJIHUAZAIOUZHOUHEYAZHOUTIGAOPINPAIZHIMINGDU——YAODACHENGZHEIGEMUBIAOXUYAOSHIJIAN,YINWEIGAIGONGSIBUDEBUDARUZUQIUSHICHANGJIGUIMOXIANGDUIJIAOXIAODELANQIUSHICHANG。

    UnderArmourGONGSIDEGUANGGAOCHONGFENLIYONGPULANGKEZUIXIHUANDELIANGJUKOUHAO:“WOMENBIXUBAOHUZIJIDEJIAYUAN”(Wemustprotectthishouse)HE“WOMENYIDINGHUIZUODAO”(Wewill)。PULANGKERENWEI,ZHEILIANGJUKOUHAOSHIDAZAOCHENGGONGDEGONGSIDEBIYAOZHANLVE。TASHUO:“UnderArmourGONGSIYIKAISHIJIUYISHIDAOWOMENDERANGYUNDONGYUANBIANDEGENGHAO;MEIZHONGCHANPINBUNENGJINJINSHISHISHANGERYI,HAIBIXUYAONENGRANGYUNDONGYUANFAHUIDEGENGHAO。”BIRUSHUOGAIGONGSIDEHUCHITAODEHOUBUKEYIYAOZHU,ZHEIYANGKEYIPINGHENGTOUBU、GAISHANZISHI。PULANGKESHUO:“RUGUOJIGONGJINLIDIZUOYIXIESHI,YEXUGONGSIDESHOURUTUBIAOKANQILAIHUIBUCUO,DANNEIZHISHIDUANQINEIDE。NISUOZUODESHIBIXUNENGBAOHUZIJIPINPAIDEMINGSHENG,FOUZENIZUIZHONGHUISHIBAI。RUGUOZUOLEMOHEIPAIZIDESHI,JISHICHANPINYEXUHAINENGMAIDECHUQU,DANSHIZHIYOUZUNZHONGXIAOFEIZHEDEPINPAICAIHUIZUIZHONGSHENGCUNXIALAI。”

    广东11选5PULANGKEBUCHONGDAO:“‘WOMENYIDINGHUIZUODAO’ZHEIGEKOUHAOYEHENZHONGYAO。MEIYOUSHENMEZHENDESHISHANGDIENCIDE。NIBIXUXINYANGZIJIJUEDEZHONGYAODESHI,BINGNULIGONGZUO——YONGYIZHILISHIQIFASHENG。WOSUOZHIDAODESHI,WOMENHAIMEIYOUZHIZAOCHUWANGPAICHANPIN,JUEBUNENGMILIANGUOQUDECHENGJI。JINGZHENGDUISHOUDEGUIMOSHIWOMENDE20BEI,KEGONGWOMENJINBUDEKONGJIANDUODESHI。”

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