广东11选5

品牌商与代理商之利益博弈

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  • 品牌商与代理商之利益博弈

  • 发布时间:2017-1-19    文:

  • SHICHANGJINGZHENGJIAJU、CHENGBENBUDUANSHANGZHANG,PINPAIQIYEZAIJIERUMOUYIQUYUSHICHANGSHI,WANQUANYILAIQIZISHENDESHILITUIGUANGPINPAIDENANDUYUELAIYUEDA,TONGGUOXUANZEDAILIYESHIBIRANDEYIZHONGFANGSHI,LIYONGCIZHONGFANGSHIKEJIEZHUDAILISHANGDEZIJIN、TUANDUI、GUANXIDENGGELEIZIYUAN,SHIQIYEXUNSUJINRUMUBIAOSHICHANG,BINGSHIXIANPINPAIZHIMINGDUYULIYIDESHUANGFENGSHOU。

    广东11选5ADIDASIHUISHOUSANYECAOZAIZHONGGUOZONGDAIDEDAILIQUAN;SHANGHAISICHOUJITUANMOUPINPAIJINXINGDAILISHANGQINGLIXINGDONG……

    广东11选5JINNIANLAI,YIXIEZHIMINGPINPAIQIYEHUISHOUDAILISHANGDAILIQUANSHIJIANDEFASHENG,SHIZHEIYIXIANXIANGBEIHENDUOYENEIDERENSHISUOGUANZHU。QISHI,ZHEILEISHIJIANZAIGUONEIYIXIANCHENGSHI(RUSHANGHAI、BEIJING)DEMOUXIEPINPAIQIYEDEJINGYINGYUNZUOGUOCHENGZHONGQUEZAOYIYOUZHI。BENWENYIBUTONGJIAODUZHANKAIDUIZHEIYIXIANXIANGDEJIESHI,BINGJICHUXIANGGUANJIEJUEFANGANYUJIANYI。

    SHENSHI:ZUIWEIZHIJIEDEBIAOXIANG

    广东11选5BIZHERENWEIZAITANJIPINPAIQIYEHUISHOUDAILIQUANZHEIYIXIANXIANGSHI,YOUBIYAOLEJIEZHEIYIXIANXIANGFASHENGDEZHUYAOYUANYINYIJIPINPAIQIYEHUISHOUDAILIQUANBEIHOUDEYINHAN,CONGERJIEKAIPINPAIQIYEHUISHOUDEGENBENYIYIHEZAI。

    FENXIPINPAIQIYEHUISHOUDAILIQUANDEZHUYAOYUANYIN,KEYICONGLIANGGEFANGMIANSIKAO,JIDAILISHANG、PINPAIQIYE。CONGYIWANGGELEIHUISHOUSHIJIANDEFASHENGLAIKAN,PANDIANDAILISHANGZHUYAOCUNZAIDEWENTIYOU:

    1.BUNENGANZHAOSHIXIANYUPINPAIQIYEDEYUEDING,ZAIGUIDINGDEQUYUNEIDAGUIMODETUOZHAN,YOULIANGLEIPAIBIE,HUOWOMENCHENGZHIWEI“BIEYOUYONGXIN”、“BUJINLI”。

    2.“BIEYOUYONGXIN”-MOUXIEDAILISHANGJINGUANYONGYOUZHESHIZUDEZIJINSHILI,DANDAILIMOUYIPINPAIDEYITUYUPINPAIQIYEJIANYOUSHIQUECUNZAIZHECHAYI,YOUXIEDAILISHANGDAILIPINPAIDEZHISHIWEILEZHENGQUGENGDUODEZIYUAN,ZAIXIAOFEIZHEDEYANZHONGZHANGXIANCHUBUSUDESHILIYUFENGFAN,JIZHONGDUOPINPAIYUYISHEN,RANERQUEDAZHEZIJIDE“SHIYESUANPAN”,TONGGUOGEZHONGFANGSHIXIAOSHOUZIJIPINPAIDECHANPIN;

    广东11选53.“BUJINLI”——DAILISHANGZAIZHENGGESHICHANGTUOZHANDEGUOCHENGZHONG,MEIDANGPINPAIQIYETICHUHELIDEYAOQIU,TAMENYIYONGYOUDEQUDAOZIYUANWEIDUN,CONGERXIANGPINPAIQIYETICHUGENGDUODETIAOJIAN,ZHEIZHONGTANLANDEJIAOHUANSIXIANGZUAILEPINPAIQIYEZAIMUBIAOQUYUFAZHAN,DUIYUZHEIXIEDAILISHANG,BIXUYAOJIAQIANGJIXIAOGUANLI,SHISHIQUDI。

    广东11选54.HEZUOXIEDINGDEDAILIQUYUNEI,ZAIJINGZHENGDUISHOUDECHONGJIXIA,WUFAYOUXIAODIKAIZHANXIAOSHOUHUODONG,SHICHANGFENEBUDUANJIANSHAO,JIEJIEBAITUI,WOMENCHENGZHIWEI“ZIZHICHA”。ZIJINSHILIXIANRANSHICHENGWEIYOUSHIDAILISHANGDEBIYAOTIAOJIANZHIYI,DANSHIZHONGSUANBUSHANGCHONGYAOTIAOJIAN,DAILISHANGZAILIYIQUSHIHUOSHIPINPAIQIYEYINXINGDE“HUYOU”XIA,DAJUJINGONG,ZHEISHIPINPAIQIYEZAIJIERUYIGEXINDEMUBIAOSHICHANGHOUZUIGANDONG、ZUIMEILIDECHANGJING。

    TOUSHI:ZHENSHIDEYUANYIN

    广东11选5ZIJINSHILIQIANGDAZHEDADOUFAJIAYU80NIANDAIZHONGGUOGAIGEKAIFANGDEDIYIDAIREN,ZAIXINXI、XUQIUYUGONGJIJIQIBUDUICHENGDENIANDAI,BUXUYAOGUODUODEZHISHI,ZHIXUYAOJINGYINGYUJIEFANGSIXIANGDEYISHIXIANGJIEHE;FANGYANYU21SHIJIRUCIFUZADESHICHANGJINGYINGHUANJING,XIANRANTAMENDEJINGYINGYUNZUOFANGSHIYUSIWEIFANGSHIYISHU“CAOGENYUNXIAO”,TAMENYIJINGBUNENGLIJIEXIANYOUDESHICHANG、PINPAI、XIAOFEIZHE,DANGNIANDE“YINGXIONG”ZHUDINGYAOJIANJIANDIBEITAO,YINCIRUJINDABUFENDAILISHANGWUFAZHANGKONGPINPAI、SHICHANGYUXIAOFEIZHEDEXIANZHUANGYEJIUBUZUWEIQILE,ZHEIYESHIDABUFENDAILISHANGDEXIEZHAO。

    广东11选5PINPAIQIYEFANGDANFANGMIANBUMANYIXIANYOUDAILISHANGZAIMUBIAOQUYUDETUIJINCHENGXIAO,CONGERXIWANGHUISHOUDAILIQUAN;GENGYOUSHENZHE,MOUXIEPINPAIQIYEBUMANQIDAILISHANG,SHIYINWEIPINPAIQIYEJIECHUDAOQITAGENGYOUSHILIDEDAILISHANG,BIANJIANGXUNXUJIANJIN、GONGTONGHEZUOPAOQIYUNAOHOU。

    DABUFENPINPAIQIYEZUICHUDEYUNZUOWANGWANGZHISHIWEILEPINPAIZHIMINGDUYUKAIDIANDAYUEJIN,NEIMEDUIYUPINPAIYUNZUOBEIHOUDEQUANMIANXING、XITONGXING、FAZHANXINGSISUOQUESHI,DAJUZHIHOUDANGRUHESHOUCHANG,ZHEISHIHENDUOPINPAIQIYEMEIYOUSHENRUKAOLVDE,YINERPINPAIQIYEHUISHOUDAILISHANGDAILIQUANZHEIYIMUNANYIBIMIAN。

    DUICE:WENDINGZUIZHONGYAO

    “HUISHOUBUSHIMUDE,WENGUCAISHIGENBEN”。ZUOWEIPINPAIQIYEERYAN,BIXUYAOMINGBAIHUISHOUDAILIQUANDEZHENSHIYIYI。PINPAIQIYEZAIZHESHOUJINXINGDAILIQUANHUISHOUDEGUOCHENGZHONG,BIXUYAORENZHENSIKAOYIGEWENTI:TEDINGQUYUDAILIQUANHUISHOUHOU,PINPAIQIYEZAIDANGDISHICHANGFENE、XIAOSHOUSHOURU、PINPAISHENGYUDENGFANGMIANJIANGCHENGXIANCHUHEZHONGBIANHUAQUSHI,ZHEIYESHIPINPAIQIYEHUISHOUDAILIQUANSHIFOUCHENGGONGDEZHONGYAOHENGLIANGBIAOZHUN。

    JIANYUSHANGSHUXIANGGUANKAOLV,PINPAIQIYEZAISHISHIDAILISHANGDAILIQUANHUISHOUDEGUOCHENGZHONG,BIXUWEIJIJIANGBEIQUDAIDEDAILISHANGGOUJIANYITAOPINGGUTIXI,ZHEZHONGPINGGUQUDIQIDAILIQUANHOUBENQUYUSHICHANGDEYINGXIANG,TEBIESHIDUIYUSHENGJIDAILISHANGHUODAQUYUXINGDAILISHANGDEPINGGU。

    广东11选5CONGPINGGUTIXIGOUJIANBENSHENLAIKAN,BEIPINGGUZHUTIXUYAOGUANZHUPINPAIQIYE、DAILISHANG、XIAOFEIQUNTIYIJIMUBIAOQUYUSHICHANGBENSHEN,PINGGUZHIBIAOGOUJIANXUYAOLEJIEPINPAIQIYESUOZAIXINGYEYINGXIAOTEXING、CHANPINTEDIAN、PINPAIYUXIAOFEIZHEGUANXIDENG;DAILISHANGXIAOSHOUQUDAODEGOUCHENGYUGUANKONG、QUYUKEHUFUGAI、QUYUSHICHANGFENE、TESHUZIYUANHUOQUDENG;XIAOFEIZHEDUIPINPAIDEMANYIDU、XIAOFEIQUNTIJIAZHIYULIUSHIGAILVDENG;ZAIJIEHEMUBIAOQUYUSHICHANGZISHENDEYANJIU,BIANKEPINGGUPINPAIQIYEZAIJINXINGDAILISHANGDAILIQUANHUISHOUSHICUNZAIDEFENGXIANHEKUNNAN。LINGWAIXUYAOZHUYIDESHI,GONGYEPINYUDAZHONGXIAOFEIPINPINPAIQIYEDUIYUDAILIQUANHUISHOUHAISHICUNZAIZHEQITADECHAYI。

    广东11选5CONGPINPAIQIYEHUISHOUDAILIQUANDETONGCHANGTUJINGYOU:

    1.BUBUWEIYING,HEZUOKAIFAMUBIAOQUYU,CANGUHUOGOUBING;

    广东11选52.JIAQIANGJIXIAOGUANLI,YANGEJIANKONGDAILISHANGSHICHANGXINGWEI,ANHETONGYAOQIUQUDIDAILISHANG;

    广东11选53.HETONGQIMAN,BUZAIJINXINGXUYUE;

    ZIXING:ZIWOTISHENGCAISHISHUANGYING

    PINPAIQIYEYUDAILISHANGDELIYIZHIZHENGBINGBUHUIYOUSUOWEIDEYINGJIA,ZHEIZHONGBUSHIDEHUNYINLIANJIEYUANBENJIUZHUDINGSHIBAI。WEILEBIMIANZHEIZHONGTIANSHENGQUEXIANDEGUODUOCHUXIAN,XINDEPINPAIZHUNBEIZAIMOUQUYUJINXINGTUOZHANSHI,BIXUYAOWANCHENGYIXIAGONGZUO:

    QUDAOGUIHUA、QUDAOSHANGZIZHIPINGGUTIXIGUIHUA、QUDAOSHANGJIXIAOGUANLIXITONG、QUDAOSHANGTUICHUGUANLIJIZHI、JINGZHENGGUANLIJIZHIDENG,SHANGSHUGONGZUOXITONGDEYOUXIAOWANSHANSHIPINPAIQIYETUIDONGPINPAIZAIMUBIAOSHICHANGGAOXIAOCHENGZHANGDEBAOZHANG,YEZHIYOUBUDUANWANSHANSHANGSHUXITONGCAINENGJIANSHAOQUDAOFENGXIAN(HUISHOUDAILIQUAN)DEGAILV。

    NEIMOZUOWEIPINPAIQIYEDEDAILISHANGYEYINGDANGRENZHENSIKAO:RUHEBIMIANBEIHUISHOUDAILIQUAN?CONGXIANZHUANGHEGUOWANGJINGYANLAIKAN,DAILISHANGYINGBUDUANTISHENGXIALIEGEXIANGNENGLI:

    DIYI、PINPAIQIYESUOYAOQIUDEZHIXINGLI

    广东11选5DIER、QUDAOZIYUANHUOQUNENGLI

    DISAN、ZHONGDUANRENYUANPEIYUNENGLI

    DISI、XINXIHUAGUANLIYUSHICHANGJUECENENGLI

    DIWU、ZHONGDUANXUANZHIGUIHUANENGLI

    DILIU、JIAOQIANGDERONGZINENGLI

    JIEYU

    ZHIZHIJINTIANRENGYOUHENDUOPINPAIQIYEZAIJINXINGDAILISHANGXUANZEBIAOZHUNZHIDINGSHI,YIRANJIANGZIJINFENGFUZUOWEIZUIZHONGYAODEGUANJIANTIAOJIAN。RANER,JIUSHIYINWEIZHEIZHONGJIYU“ZIJINFENGFU”ZUOWEINIUDAIDEHEZUOGUANXI,ZAILIYIMIANQIANSHIBINANYIPINGHENG,ZUIZHONGZAIZHEICHANGPINPAIQIYEYUDAILISHANGDEBOYIZHANZHONG,WULUNSHEIPAOQISHEI,BINGMEIYOUSHUDUISHUCUO,ZHISHISHICHANGGUILVZHISHIRAN。

    SHICHANGHUANJINGGENGJIAQUYUFUZA,JINGZHENGZHESHULIANGJIZENG,KEHUGENGJIANANYUBAWO,JINGHECAISHIPINPAISHANGYUDAILISHANGDEGONGYINGDEJICHU,PINPAIQIYEDUIDAILISHANGGUANLIBIXUJINXINGSHIXIANCHOUHUA,SHIZHONGKONGZHI,SHIHOUFANKUIDEDONGTAIGUANLIFANGSHI,WEIYOUZUODAOZHEIDIAN,PINPAIQIYECAINENGZAIWEILAIDEDAILIQUANCHUZHIGUOCHENGZHONGYOURENYOUYU!

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